Why Kindness Influencers Aren’t Kind At All
Altruistic or subtly selfish?
5 min readFeb 17, 2024
Social media platforms have become powerful tools for spreading messages, ideologies, and influencing behaviors. Among the millions of influencers populating these platforms, are a unique brand of influencers known as “kindness influencers.” These people leverage their online presence to promote acts of kindness, compassion, and positivity.